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The first homepage I created in WordPress was ugly because I had no clue what to put on my homepage except a list of blog articles. Unfortunately, new websites rarely have tons of blog articles to showcase. It’s like the chicken and the egg; which comes first. Now deciding on a homepage design for a new website is much easier. Creating an attractive homepage that piques readers’ interest and conveys the purpose of the site in a few seconds should be the first goal of any homepage design layout. Since I use a really good page builder, a robust user-friendly WordPress theme, and have built quite a few homepages, I’d like to share 7 things that you will find on homepages that create curiosity, attract subscribers, and look professional.
7 Things For Great Homepage Designs
#1 – Good homepages convey what the site is about in under 3 – 5 seconds.
If your homepage design, call to action and information text isn’t easy to understand in 3 seconds, many users will just move on. Most potential subscribers are either searching for answer or browsing for fun. If they want something specific and don’t understand whether the site fits their needs they won’t stick around very long even if your site answers their question.
#2 – Well designed homepages include brief details about the site authors and optional testimonies.
Unless you are a big corporation with a lot of brand name recognition adding in a few concise details or words about your site or authors will provide assurances that your site is valuable, offers legit information and can be trusted. Testimonies depend on what your site is about; they help but aren’t required.
#3 – Attractive homepage designs use simple effective opt-ins without annoying the reader.
I can’t emphasize this enough; I’ve seen sites where the opt-ins are obnoxious and constantly popping up. I think that comes across as spammy and few readers stick around on a website designed that way. This is strictly my opinion, but when I find a site like that I move on within seconds. I want to understand what the site is about before offering to subscribe. So unless your site a membership site where you don’t offer free information prior to signing up, make the opt-ins available but don’t shove them in their face. That will turn off readers faster than anything else in the homepage design.
#4 – Professional-looking homepages include links, images or titles to popular articles of interest.
Many homepage designs include a section devoted to popular articles or perhaps the last 3 to 4 recent articles. It’s a nice way to engage with potential subscribers and showcase the site. If you’re not a blogger but an eCommerce site, you may only offer links to your blog articles thru the navigation menu in the header.
#5 – Smart homepage designs are responsive for mobile tablets and smartphones.
Smart device use increases every year so responsive homepage design is not optional, it’s required. Creating responsive homepages is much easier than it use to be. The best way to create a responsive homepage is to use a robust web page builder like Elementor or Thrive Architect; if you want more information check out our article on these amazing website builders here.
#6 – Ecommerce homepages include links and sections showcasing products or easy access to shopping.
Ecommerce homepages offer products in addition to informative articles on related topics of interest. A shopping section of best or popular products with links to the full selection engages and encourages potential customers to continue browsing the site.
#7 – Great homepages include all of the above in an appealing layout that piques enough curiosity to get the reader to browse the rest of the site.
Homepage design layouts
There are essential sections that ever good homepage includes and sections that are nice to have if possible. Skipping the header and footer which are so basic that no explanation is necessary, the first section of a good homepage design is the top banner area.
The homepage banner can be a minimalistic solid color, like WPBloggerTools, with a brief effective message and subscription form. This minimalistic design conveys #1 the purpose of the site and #3 an easy to find opt-in for interested readers.
A more in-depth banner includes a video, related parallax image or graphic with engaging text or a call-to-action (CTA) promoting the purpose of the website.
The next section (or 2) of the homepage includes information or additional details about the site, the authors or what to expect. Varying the width of the sections is dependent on the amount of information to be included. Some homepage designs use a very large banner at the top with a narrow solid color banner and CTA; other designs use exactly the same height sections but the 2nd section and following ones are 2-column sections with 1 column of text and 1 column of relevant images or graphics.
After the 2nd or additional information sections, a section offering the best articles or most recent articles from the website is a nice way to engage with the reader.
Following any blog article sections, several homepage layout ideas like a brief about section on the authors or another CTA with a final opt-in is possible prior to the homepage footer.
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